Not all postcards are created equal. If you want to know how to design a postcard, ensure it looks professional. It’s easier than you think! Here’s your guide.
You’ve recently decided to connect with people on a deeper level. You think sending an event postcard direct mail will be a nice touch for your community. Or perhaps, you want to show appreciation and send a special offer via a postcard design.
Direct mail isn’t dead and response rates are 43% higher than other methods. It seems that going back to basics e.g. mail and word of mouth may be the way to go.
Before you put the postage stamp on the postcard, think about how to be sure your postcard design grabs people’s attention.
Not all postcards are created equal. If you want to know how to design a postcard, ensure it looks professional. It’s easier than you think! Here’s your guide.
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How to Design a Postcard?
We’re sharing tips and tools on how to design a postcard (so it looks professional). Think about what is the intention behind the postcard. Are you promoting something time-sensitive? Are you sharing a cause? Are you getting new business? Is the postcard an invitation to an event?
Once you get clear on the purpose of designing the postcard, it is important to think about the size and personability. How are you tracking responses as well? Do you have a powerful call to action that will help you assess the results of the campaign? This is great information to have to determine what you learned from your campaign.
So, why don’t content creators or marketers design postcards? They may not believe mailing a postcard is a valuable use of time. They may not know how to or what tools to use for postcard design.
Here are some examples to give you some ideas for your postcard design.
The keys to designing a postcard (so it looks professional) involve clarity, theme and paper quality.
Clarity
First things first. Why are you designing a postcard? Are you including the colors of your brand? Do you have 1-2 different text types? Is the call to action clear on your postcard? Is your contact information included?
The basic elements of a postcard design to be clear on including the purpose, brand colors, and text. The final touches include your call to action and contact information. For example, what is the goal of the postcard? What do you want them to do?
if you don’t want your beautiful postcard design to end up in the trash, clarity is key.
The more your design looks professional and drives action, the happier you’ll be.
Theme
How will you grab people’s attention with your postcard design? Will it be bold colors? A unique size or shape? Will it be creatively attached to something else? You want to create something that will generate brand buzz.
With Canva, a free graphic design tool, you have over 50,000 templates to choose from. They include postcard designs as well.
Involve your team as well. Everyone has different experiences and they may just make it better.
Quality
Once you narrow down your design, pay attention to the paper quality you want for your postcard design. Do you want matte or glossy? Have you ordered a test sample to see how it will look? Getting a test sample is a small step that many people don’t take.
It may be exactly what is needed in the final step to make sure your postcard design is high quality and professional.
It is time to learn how to design a postcard that is an attention grabber. Get clear on the goal of the postcard design. Choose a clear and consistent design that aligns with your brand and colors. Don’t forget to include a call to action. Finally, make sure the print and paper quality is best for your design.
Align the intention of the postcard design with the execution in every way.