As a company or ordinary blogger, appearing on the first page of Google is the most important thing you can do. By ranking higher, it becomes easier for you to reach more customers and save your marketing costs.
It also allows you to gain quality customers than those you gain using paid media. Appearing on the first page is never easy especially when you are starting your website. In this article, we will look at the top tricks you should use to appear on top of Google faster.
Note: There is no magic trick to appear on top of Google within weeks. It will take you a few months to start seeing these results.
Simple Tricks To Improve Your Ranking on Google
1. Name of Your Website
Finding a good website name will play an important role in determining your ranking on Google. A good website name should be short and memorable. That is the main reason why companies like Yahoo, Google, and Slack have a very short and unique name. There are other cases when a longer name is usually appropriate.
For example, if you are a furniture store in San Jose, you can use a name that has the keyword that people are searching for. In this case, you can have a website name like https://www.softwarecy.com. Similarly, if you own a restaurant in Miami, you can use a website name like website Miami.
2. Long-Form Content
Many website owners realize the importance of having quality content on their platforms. As such, they invest a lot of money and time to develop the content. However, these websites don’t rank well.
As the leading SEO Company in San Jose, we have observed that quality long content is the most important thing when it comes to SEO. This means that the number of articles with more than 2,500 words should be adequate in your website. The articles should be divided into several sections. For example, if you are writing about business registration in Miami, you should have the following sections:
- What is the process of registering a company in Miami?
- What documents do I need to register a company in Miami?
- What is the duration of registering a company in Miami?
- How much money do I need to register a company in Miami?
In this context, you should incorporate video, images, and infographics. To ensure that they are visible in search engines, you should ensure that you tag them well. Also, ensure that the main keyword appears on the title of the article. At the same time, you should ensure that you avoid keyword stuffing.
3. Internal and External Linking
Writing good content is in itself not enough. You need to provide links inside these websites. The links should be both internal and external. Internal links help to build credibility with your website.
It also leads to extra traffic to other pages of your website. External links help you tell Google that you have referenced to other external sources. Therefore, we recommend that every article has at least three external links and at least two internal links.
As you link to external websites, we recommend that you also ask other websites to link to you. This will tell Google and other search engines that people find value in your content.
4. Videos, Infographics, and Images
Finally, you should invest a lot of your time in creating quality images, infographics, and videos. This is because many people are always using Google images and YouTube videos to find quality content. There is a lot of traffic that comes from these sources.